Who is this for?
Pick the customer you’re trying to reach and what you’re promoting. You’ll get a one-page marketing brief with the words, proof, images and channels that fit that persona, ready to hand to whoever makes the ad, post, flyer or class listing.
ONE LEAD PERSONA. ONE PROMISE. ONE NEXT STEP.
Choose your lead persona
Each persona is moved by something different. Pick the one customer this piece is tailored to. It can still welcome others (you can add them on the next step), but if it tries to speak to everyone equally, it won’t land with anyone.
What are you promoting?
The offer and the one thing you want people to do after they see it.
What matters to them, and why should they believe you?
Name the problem you’re solving, make one promise, and pick the proof.
Headline and look
The fastest way to say the value in a few words, and what the picture or video should show.
Where it runs, and what it costs
Go where this persona already pays attention. The best fits are checked for you.
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ONE LEAD PERSONA. ONE PROMISE. ONE NEXT STEP.
Select all and copy: