Innovation begins with a question to answer, a problem to solve, a need unmet, or an opportunity worth exploring.

1111 Venture Labs is a dedicated Innovation Lab. Its purpose is to help the organization learn faster than the market by discovering, testing, and developing ideas that may shape the future of Woodcraft.

The Lab brings together insight from stores, employees, franchise owners, customer behavior, vendor conversations, market trends, and emerging technologies. Through structured experiments and manageable pilots, we look for opportunities that can strengthen over time.

We believe innovation works best when it is collaborative, evidence-based, and disciplined.

If you need more information or just want to chat – reach out to Beth Coffey at beth@1111venturelabs.com